MailerLite Review 2021: The Right Mailing Platform for Bloggers

In this MailerLite review you will find out why you should use this mailing platform as your primary tool to stay in touch with your subscribers. The best thing of all is that MailerLite is free to use until you get 1000 subscribers.

As a blogger you know the importance of choosing a good mailing platform to send newsletters to your subscribers.

Though there are many mailing platforms on the internet, there are fewer with a focus on bloggers, and this is unfortunate because bloggers are the ones who always send mailings to their subscribers to let them know when a new post is out, and to promote affiliate products.

What does a mailing platform for bloggers need to have?

As a blogger your focus should be on writing a new post every week. You need to research the topic of your post, find the right keyword, and then write. All that takes time.

Then when your post is published, you have to design the social media post—this takes time too.

And finally you have to write the newsletter to promote your post to your subscribers.

Writing the post may take time, but publishing it should be easy. Well, there are actually mailing platforms that make this a little tricky.

I’ve always thought that a mailing platform for bloggers needs to be:

  • Easy to use
  • Able to provide automation
  • Free up to some point

Easy to use

I mean, the only thing you need to do on a mailing platform is write a newsletter and send it to your subscribers.

So, the platform needs to provide those steps easily.

Also, it has to be easy to manage the list of subscribers.

As the list gets longer it will be more difficult to manage. For that reason a good mailing platform must provide an easy way to manage the subscribers.

Able to provide automation

For example, if you want to send a welcome email after someone signs up for your newsletter, a good mailing platform should be able to provide that, or at least the basics.

It is very difficult to find a good mailing platform that provides at least basic automation.

Free up to some point

A new blogger is just testing the blogging world. For that reason a good mailing platform must be free up to some point—I am not saying that it must be free forever.

Those for me are the basics that a mailing platform for bloggers needs to have.

Difficult to find? Yes.

A good mailing platform that gives automation for free is difficult to find.

I found MailerLite while looking for a good platform that offered automation, and I was surprised by what I found.

Before starting with the MailerLite review, I want to say that the secret of this mailing platform is in its name: MailerLite.

It is a good platform, but it is a lite platform.

It is not Mailchimp, but it gets the job done.

Also, as it’s a lite platform, they are extremely cautious about spam. For example, they do not allow affiliate marketing.

For this reason, you shouldn’t write ‘affiliate marketing e-book campaign’ in your campaigns, as an example.

You could get banned from the platform. Trust me on this; I know.

With that said, let’s start this MailerLite review.

MailerLite review

Let’s start this MailerLite review by looking at the prices of this mailing platform.

One of the best features of this platform is that it is free until you reach 1000 subscribers.

the technology savvy mailerlite review pricing

I think the prices are very affordable for a new blogger.

If you want to pay $10 monthly the main benefit is that you can quickly talk to one of the customer support staff at MailerLite.

With the free version you can only send an email and then you have to wait for a response from customer support.

Also, by paying for MailerLite, you get more templates if you want to create a landing page with them.

What do you need to sign up for MailerLite?

Though you can sign up with gmail.com, my recommendation is that you use a domain name.

Remember, you can buy a cheap domain name from Namecheap.

Why do you need a domain name?

Like I told you before, MailerLite is very careful about spam. For that reason they prefer professional domain names.

And to be honest, it’s more professional to send an email from @mycompany.com than from mycompany@gmail.com

Signing up for MailerLite

Signing up for MailerLite is easy and absolutely free.

Once you click on sign up you will see this screen:

the-technology-savvy-mailelite-free-account

As you can see it is easy to sign up, and MailerLite will not request a business email.

Then, after filling out your information you will see this screen:

the technology savvy mailerlite welcome

You will have to complete your profile because MailerLite will check to see if everything is good with your domain name.

Remember, MailerLite is very careful about spam.

Some of the information you have to fill out includes:

the technology savvy mailerlite data one

As you can see your business information is very important, because that information will go on the footer of all your mailings.

That is because this mailing platform complies with the CAM-SPAM act and international anti-spam laws.

Once you’ve finished filling out all your information, you will have to request approval.

the technology savvy mailelite request approval

The easiest way to do this is with your website or blog.

the technology savvy mailerlite verification

You see that the platform itself says that the easiest way to do it is with a blog or website.

For that reason my recommendation is that you have a domain name and at least one post on your blog.

This is because they want to make sure it is your domain name and your blog by requesting an email.

the technology savvy mailerlite email request

Once you confirm that you have access to that email, you will have to wait for the approval.

Sometimes it takes minutes, sometimes it takes days.

Up to now in this MailerLite review, I have shown you how to sign up with this platform. Now it is time to see all the features.

MailerLite review: the features

This mailing platform has pages that you can see immediately:

  • Dashboard
  • Campaigns
  • Subscribers
  • Forms
  • Sites
  • Automation

Let’s look at all these features one by one in this MailerLite review.

Dashboard

Here you have a clear view of all your recent campaigns, your subscribers, your monthly campaign stats and your automations.

The dashboard can be very useful if someone has a question about the campaigns and you need to find the answer quickly.

the technology savvy mailerlite review dashboard

Campaigns

Like I told you before in this MailerLite review, a good email platform needs to be easy to use, and MailerLite is easy to use.

Every time you want to send an email to your subscribers, you need to create a campaign.

the technology savvy mailerlite create campaign

Then you have to pick the type of campaign you want—by default it is on the regular campaign.

But you can choose between:

  • Regular campaign
  • A/B split campaign
  • Auto resend
  • RSS campaign

To be honest, I only use the regular campaign.

the technology savvy mailerlite campaign type

To start your campaign you need to name it and then fill out its subject.

Then you can choose the email design.

the technology savvy mail design

You have three choices for the free version, and one more option for the paid version.

My recommendation is to be different from your competition and use the drag and drop editor.

This is because you will have more options to choose from and you’ll be able to create a beautiful design for your email.

the technology savvy mailelite email template

As you can see, on the left side you will find options to create a mailing template that you can always use to send emails to your subscribers.

My recommendation for you is that you play around with these options until you create a good template to use.

Once you’ve finished creating your email template, it is time to select your recipients.

Maybe you have a long list of subscribers and you’ve segmented them, or maybe you have all your subscribers in one list, but this is the moment to select your recipients.

the technology savvy recipients

Next you have to review and confirm that everything is OK.

the technology savvy mailerlite review and confirm

And finally you can schedule the email for your subscribers.

the technology savvy mailerlite schedule

What I like about this schedule is that if you have the paid version you can deliver your email based on the time zones of your subscribers. That is a good feature.

As you can see, sending an email to your subscribers using this platform is very straightforward. You just need to follow all the steps.

Just one more thing in this MailerLite review.

This was the platform that I used in my previous job, and I made a mistake that was totally my fault.

After you send your campaign you will have the option to copy that campaign and change its name.

This saves time if you are going to send the same email to different groups of subscribers, and you will only change the UTMs of the links for a better measurement on Google Analytics.

Well, my mistake was that I changed the UTMs,( Urchin Tracking Module) but not the recipients.

For that reason my recommendation is that you check twice when asked to review and confirm,to see that everything is OK and that you do not make my mistake.

So let’s look at another feature in this MailerLite review.

Subscribers

Here you will have the option to get all your subscribers in order.

Why is this important?

At the beginning of your blogging journey you will be happy when you get a new subscriber, but the more subscribers you get, the more difficult it will be to manage your email list.

The secret is to segment your subscribers into groups.

How to do a good segmentation of your subscribers?

This topic could be a whole new article, but I can give you some useful tips right now.

I know that in order to get new subscribers you only have to ask for an email address.

But once you have subscribers and you already have an engagement with them, you can send an email asking them to fill out a form where you can ask about their preferences, new ideas for your blog, their age, country, etc.

In this way you can later do a segmentation of your subscribers.

I can say, in this MailerLite review, that this platform can help you with the segmentation of your subscribers.

You have these options on how to divide your subscribers into groups:

  • All subscribers
  • Segments
  • Groups
  • Fields
  • Stats
  • Clean up inactive

Cleaning up inactive subscribers is very useful, because with one click you can delete those subscribers who never open the emails you send.

For the jobs that I’ve done, I prefer to use groups.

For example, if a new subscriber joins, that subscriber goes to a group called: New Subscribers. They will receive a welcome email among a few other emails before going to another group automatically.

Forms

You have three types of form that can help you get subscribers:

  • Pop-ups
  • Embedded forms
  • Promotions

My recommendation here, in this MailerLite review, is that you experiment; perhaps your audience won’t like pop-ups or embedded forms—you will have to try all these options to find what works best for you.

Sites

You can create your own landing page or website with this mailing platform. I can say in this MailerLite review, that even with the free plan you can use these options.

Personally, I still don’t have a landing page or a website with MailerLite, but the option is there.

What I can say, in this MailerLite review, is that with the premium plan, you will have more design options for landing pages or websites.

Automation

One good thing I can say in this MailerLite review is that you have the option to have automations with this mailing platform.

You only have to remember the word Lite. You can set up an automated welcome email and then later set up an automation to send that subscriber to another group.

But MailerLite’s automation is not as powerful as a more robust mailing platform.

If you are a new blogger this automation is more than enough to do simple tasks and can help with your paid campaigns.

Pros and cons in this MailerLite review

I am going to be very honest with you here to show you the genuine pros and cons of this platform in this MailerLite review.

Pros

Very good user experience.

Easy to write and send emails.

Good amount of designs for landing pages.

Easy integration with WordPress.

Easy integration with Thrive Themes.

Cons

The automation could be more robust.

They can ban your account without reason.

Be careful with the restrictions in MailerLite

I just want to mention in this MailerLite review that this emailing platform can ban your account at any moment, without the possibility of fighting back.

To be clear on this topic and in this MailerLite Review: every mailing platform deals with the problem of being used to send spam.

MailerLite is extremely “picky” about this because they do not want to have a problem with spam.

What happened to me with MailerLite?

Well, I didn’t know that using this platform to send emails for affiliate marketing was prohibited.

What happened was this:

If your account is new you can only send 500 emails per day. So I reached out to customer service to see if there was a chance of sending more emails.

When customer service reviewed my account they saw that I had a campaign called: Affiliate Marketing e-book.

That was a red flag for them and my account was banned.

I didn’t have the chance of saying something.

From what I know, I can say that MailerLite does not want to have any problem with spam and they think that affiliate marketing is spam.

How can you avoid this?

I can say, in this MailerLite review, that if you want to use this platform for affiliate marketing, do not use the word “affiliate” in your campaign and you will be good.

Conclusion for this MailerLite review

I can say in this MailerLite review that this platform is very good for new bloggers. It is very robust and you can get the job done.

I like MailerLite mainly because it has free automation and it is easy to use with Thrive Themes.

If you are on a budget MailerLite is the perfect platform for you to send emails to your subscribers.

And the best thing of all is that it is free until you have your first 1000 subscribers.

Just be careful with your account because if you are banned they will report you, and your domain name can be flagged as a spam domain. It happened to me.

What I wanted to show you in this MailerLite review is that you can use this platform to engage with your audience.

Trust me, is very important to tell your readers when you have a new post in your blog.

As you can see in this MailerLite review this platform can help you with that task-