How to write a blog post that converts: 8 excellent tips

We all want to know How to write a blog post that converts.

I am sure that you want to know how to write a blog post that converts. With these eight  tips your readers will love you, and your posts will engage with your audience.

To write content that you master should be easy and enjoyable for you. It shouldn’t feel like a job writing a post for your blog.

What I recommend to you is to adopt writing habits. For example, on Mondays, start the investigation for the post and investigate from 7:00 p.m. until 10:00 p.m.

During those 3 hours you should dedicate yourself only to research.

Then on Tuesdays, you can write the first ideas that you have about the post or think about the title for your post.

My recommendation is that you organize your week, so you have established hours to dedicate to your blog and practice how to write a blog post that converts.

Personally, more important than learning how to write a blog post that converts, is getting into the habit of writing continuously.

I will tell you something quickly. I have over 10 years of experience in the world of digital marketing; I have worked as a Community Manager and as an Analyst for Digital Advertising, but during those 10 years I had never written over 500 words.

Starting this blog has led me to have the discipline of writing a minimum of 2500 words per post, without counting the General FAQ section.

So, from my point of view, writing a blog post that converts is more about discipline and getting into the habit of writing.

How to write a blog post that converts: 8 excellent tips to begin with

The moment to learn how to write a blog post that converts has come. We saw in the previous post, 7 great tips to write catchy titles and grab readers, that headlines catch the attention of readers. Now will be the time to further develop the headline idea. 

I know that it is intimidating to see the blank sheet even after writing the first draft of the headline. Sometimes, I spend up to two days with a blank sheet thinking about what to write first.

To write an excellent blog post, you need patience, a lot of patience. For example, in my case I need about 8 hours to write an excellent post.

I know that 8 hours sounds like a lot, but for a post, a minimum of 2500 words is ideal, and while I make corrections or change the intention of the post, time passes by.

You should take the tips that I will give you below as a guide to develop your own writing habits for your blog.

These tips that I will give you are practically what I do for each post:

How-to-write-a-blog-post-that-converts

Research

The first thing you should do to know how to write a blog post that converts is to investigate.

When you already know the topic of the post, my first advice for how to write a blog post that converts is to research. It is certain that you are a master of the topic, but you must do more research to organize your ideas.

It is also an excellent idea to read other posts similar to your chosen topic because it gives you an idea of how other bloggers structured it or how they have divided the topic.

If this is your first time writing, it is good to research other posts and copy the links onto a blank sheet or Google Keep, as both tools can serve as a research repository. Or, if you feel that these posts complement what you are writing, you can link to those publications.

If you use Chrome as your default browser, it is my recommendation that source research must be done in a new incognito window. That way, your previous searches will not influence the search results.

To use the incognito window in Chrome, first go to the three dots:

3 dots incognito windows chrome

Then select New incognito window

chrome incognito window

And then click.

So, always research the topic you will write about, even if you are a master of the topic.

It will also show effort and dedication to your readers on your part.

Investigating is a pleasure for me. I always discover something new about Digital Marketing.

Since I started writing for my blog, researching has become a habit for me.

I recommend that you always start your research on Google and then complement your search with YouTube.

Why am I telling you this?

Because, for me it is always better first to read about the topic you are researching and to take notes of the most important thing, and then complement the research with YouTube videos.

At first it can be boring to investigate because you already know the subject, but when you investigate you will see the subject from distinct points of view and that is enriching.

How to write a blog post that converts? Research.

Write an intro

Why write an intro?

Because it helps connect with your readers.

Writing a good intro is the first step to how to write a blog post that converts.

To connect with your readers before developing each post, I suggest that you tell a story related to the topic. It can be your own (it would be the best) or tell the experience of another person.

For example, in this post the intro was the story of how I wrote more and more and got into the habit of writing.

Write an intro that is captivating. This intro should make the public want to read the entire post. 

To write the intro, I recommend being empathetic with your readers, you can tell them you understand their problems and in this post they will find the solution.

Later, you can explain specifically what the readers will find in the post and how it is organized.

Remember that writing a minimum of 2,500 words is the goal for each post.

How to write a blog post that converts? Write an intro.

Organize the content

When you have the blank sheet and sketch your first ideas, you may not be clear about the organization of the post yet.

After you write your first ideas, start organizing the content, first the introduction, then the first key idea, then the second key idea, organize how the graphs will go and close with the conclusions.

What I just mentioned is a basic organization for a post. You can adapt it to your needs.

What works for me when writing a post, is first to focus on writing a good intro. Once the introduction is finished, I already have more clarity on how the post will be organized.

Organizing the content is very important, you can’t write the whole post and expect readers to organize the information in their heads.

Sure, you have all the information accumulated from several years of experience that you want to transmit on your blog, so I recommend you divide all that knowledge into several posts and each post into sections.

In this way it will be much easier for you to organize and write. 

You can show each section of the post with a subtitle.

Organize your content in a way that readers can follow you and feel like they’re reading a story.

The objectives are that the readers feel they are getting the answer to the problem they have and that they read all the content of the post.

Another aim is that they read the entire post and leave a comment or question.

How to write a blog post that converts? Organize the content.

Write brief paragraphs

Ideas are best explained when they are written in brief paragraphs and that’s the way to write a blog post that converts.

You have become accustomed to reading relatively large paragraphs in classic books, and maybe you have a tendency to write the same.

But when writing for a blog, the ideal is to write in brief paragraphs of maximum 4 lines which develop specific ideas.

Readers, before reading, will look at the entire post to know if it will be a quick read or a dense read, so the post has to look good at first glance.

It is good to write in brief paragraphs because readers will feel that it is a quick read. In each paragraph, it develops the central idea you have for the post.

If you realized in previous posts like this, for example, I used a maximum of 4 lines per paragraph; I intend to make reading faster and more pleasant, and above all it helps to make the post look friendly to the readers.

It is important that you learn to synthesize the ideas you want to write in short and concise paragraphs, and this is the way to write a blog post that converts.

How to write a blog post that converts? Use brief paragraphs.

Use Subheadings

Subheadings are important to separate your key idea into several points and especially to give readers a break while reading.

It also helps to make the post look good because readers prefer to see several brief paragraphs separated by subheadings, than to look at several large paragraphs without understanding what the post is about.

Readers have a habit of taking a general look at the post before starting to read.

Subheadings are the correct way to separate your ideas in the post you will write.

The subheadings also have the function of continuing to engage the reader when reading the post.

Good subheadings make the reader complete all the reading of the post.

My recommendation is to think about each subheading before writing it so you have the necessary hook to capture the reader.

How to write a blog post that converts? Use subheadings.

Use Bullet Points

Another way of how to write a blog post that converts is by using bullet points.

If after each subheading you still have ideas you want to show, use bullet points, so if readers give a quick first read of the post they will see that you highlight the most important thing and that can be a hook for them to be encouraged to read the whole post.

Bullet points are important because:

  • They explain logical benefits. They are mini subtitles.
  • Write short bullet points, maximum one line.
  • I recommend doing it in graphic format to highlight it even more.

You can see examples of how to use bullet points in this post. 

Making the bullet points in graphic format helps to highlight them in your post and strengthens the idea you want to show.

Another way to further attract readers to read the entire post is to develop each idea of the bullet points, it serves to give more consistency to the post.

How to write a blog post that converts? Use bullet points.

Add images or videos to the post

Can you imagine a text-only post? It would be boring to read right? So, you need to add videos and images to the post to make it more user friendly.

As I mentioned before, you can make the bullet points in a graphic to make it more attractive for the readers to see.

Adding a video is also an excellent idea when you write an excellent blog post. A video inserted in the post helps complement what you have written.

Maybe readers have reached your post by SEO and a video encourages them to stay and read the entire post.

Adding images to your posts will help make reading more friendly and above all the images will reinforce your key ideas.

I am not a talented designer, but you can see my graphics are simple and the videos I edit are simple. I focus on them being direct to the key idea that I want to highlight.

My advice is to encourage you to design and record videos. There are tutorials on YouTube that can help you.

To be honest, the videos you see in my posts have been recorded and edited by me. Little by little I will get better at it.

The graphics you see in my posts, I have made myself without the help of a designer. I hope to be better with the graphics little by little.

How to write a blog post that converts? Add images and videos.

Optimize the post for Search Engine Optimization (SEO)

Once you have finished writing your post it is time to optimize it for SEO, to do it you must:

  • Add a proper meta title
  • Add a proper meta description
  • Optimize for focused keywords
  • Use related keyword variation
  • Add alt-text to your images
  • Embed internal links to your other content
  • Write over 2500 words

Getting traffic thanks to SEO is a great profit for your blog because it is organic traffic that only costs you the effort you put into your blog.

A great tip that I heard at a Digital Marketing conference is that you should write for your reader without worrying about SEO.

Personally I try to follow that advice but always take into account the desire that my posts achieve excellent positions in the Google Ranking.

A tip is that you write the entire post exactly as you have it in mind and then optimize it for SEO.

In this way you write for your readers first and after having polished what you write then optimize it for SEO.

How to write a blog post that converts? Optimize the post for SEO.

Final recommendations

3-extra-tips-to-write-a-good-blog-post

The perfect post does not exist

The first thing is that there is no perfect post, there will always be the desire to make a change after time or make an update.

How to write a blog post that converts and that your audience like takes time.

Don’t write thinking about SEO just write an excellent blog post

Don’t write thinking about SEO, think about your readers, write to them.

How to write a blog post that converts that ranks high in Google will take time.

Make corrections to the post after a few hours.

At the end of writing the post, close the computer and at least 8 hours later read it again and make corrections. You need a clear head to give a second read.

Finally, over time you will make better posts. Do not despair of making the perfect post on the first try. It will take time to learn how to write a blog post that converts.

Learning how to write a blog post that converts takes time.

Conclusions for how to write a blog post that converts

Research is essential in writing a blog post that converts.

Without research, it is difficult for you to write an excellent post.

Investigating will give you the opportunity to have various points of view on the topic and will help you decide the tone and direction of your post.

A good intro will give you a fit foundation to write the rest of the post and will help you with the direction you want to take with the post.

Take the time to write a good intro for your post.

A good subheading will help you keep the reader’s attention.

Using bullet points will help highlight ideas within subheadings.

Always check the spelling. 

Finally, over time you will make better posts, do not despair of making the perfect post on the first try.

How to write a blog post that converts without mistakes is tough.

Over time, you will see improvements in how to write a blog post that converts.

Do your best every time you write a post until you achieve your writing habits yourself. You can learn how to write a blog post that converts too.

Learning how to write a blog post that converts is important.

That is it for how to write a blog post that converts.

Articles that can help you in how to write a blog post that converts:

Hubspot

Hubspot

Optinmonster

Wordstream

Smartblogger

You can learn all about blogging by visiting: How to start a blog: A great and practical beginner’s guide.

General FAQ

How to write a blog post that converts?

1) Research
2) Write a good intro
3) Organize the content
4) Write brief paragraphs
5) Use subheadings
6) Use bullet points
7) Add images or videos to the post
8) Optimize the post for SEO

How do you research for a blog post that converts?

Before writing a blog post that converts, read other posts similar to the chosen topic because it gives you an idea of how other bloggers structured it or how they have divided the topic.

Why do you have to write an intro for a blog post?

Because it helps connect with your readers.  I suggest that you tell a story related to the topic. It can be your own (it would be the best) or tell the experience of another person.

Why do you have to add images or videos in the post?

Because adding a video is also an excellent idea when you write an excellent blog post. A video inserted in the post helps complement what you have written. Maybe readers have reached your post by SEO and a video encourages them to stay and read the entire post. And adding images to your posts will help make reading more friendly and above all the images will reinforce your key ideas.