I will show you how to start a blog and make money in this tutorial, but let me tell you it won’t be easy and it takes time.
Ok, I know that if you are reading this post, it is because you want to make money online and you have heard that having a blog can be profitable.
You are not wrong, having a blog can be profitable if you have the right strategy and if you are willing to do the hard work.
Yes, having a blog is equal to hard work. Why? Because every day you learn something new and you have to use it in your blog.
For example, from the day I bought the domain name and the hosting for my blog to the day of the official launch, a year has gone by. The reason was because I rewrote all the content twice.
But I learned a lot about blogging and you can read all that knowledge in this post: How to start a blog: A great and practical beginner’s guide.
If you read that post you are halfway to your goal of making money because now you know how to start a blog and the next step is to make money.
Influence vs Popularity
Yes, it is necessary to have those concepts very clear if you want to know how to start a blog and make money.
What is influence in digital marketing?
Influence in digital marketing is the ability to affect others to take actions or change opinions and behaviors with the goal of driving measurable outcomes.
If a person tells his or her followers to go buy this product and the followers do, that person is an influencer.
What is popularity in digital marketing?
Popularity, according to the Oxford dictionary, is the state or condition of being liked, admired, or supported by many people.
Is there a difference between being an influencer and being popular?
Yes, there is a big difference. You can be popular but that doesn’t mean you are an influencer. And you can be an influencer but not be popular.
To give you an example. You can have 2000 followers on Instagram but do you really know if you can influence your followers?
A good way to measure your influence is to invite your followers to read an article of your blog. If over 50% of your followers read your post, you have influence over them.
You can measure that because in your blog you can insert an analytics code and measure the traffic to your blog.
That is why it is very important to have your blog as the center of your digital marketing strategy. For that I recommend that you read this post on my blog: Digital Marketing Ecosystem: The first step of a great Marketing Strategy.
It is very important for you to work on creating influence over your followers.
You can do that by being honest with your audience because they must see you as an authority in your field of expertise.
With those concepts clear, now we can talk about how to start a blog and make money.
Let’s begin with how to start a blog and make money
Now you have your blog and a niche, but you still don’t know how to make your blog profitable.
Offer a product or service
You have a niche, and you are writing about a topic where you are an expert. A good way to make money is by offering a product or service.
Yes, if you are an expert in a field you are writing about, you can offer a product or service and make your blog profitable.
Offering a Service
For example, let’s say that you are a writer. You are an expert at writing good essays, posts or even eBooks and you have a blog where you teach people how to be a better writer.
Well, you can take advantage of your blog by offering your services as a writer by also posting examples of your work.
You can write in your blog that if someone wants to hire you they can do it, for example, on Fiverr.
Fiverr is a website where you can offer your services to thousands of people and earn good money.
Or, if you are popular on Fiverr, you can send people to your blog to read examples of your work, so it is a win-win situation.
Because if you already have a community around your blog you can send those people to your Fiverr gig. Some will place an order and that traffic to your gig and the orders will help you rank high on Fiverr.
The same applies if you are popular on Fiverr, the traffic you can send to your blog will help you rank high on Google.
That is why it is very important for you to develop your influence over your community. Because you need to send traffic to your blog or to your Fiverr gig.
Offering your services in your field of expertise is a great way to monetize your blog.
To monetize your blog in this way, you only need to continue writing your blog and develop influence and authority to increase requests to the service you are offering.
How to start a blog and make money? By offering a service.
Offering a product
If you don’t want to offer your services as an expert in your field, you can offer a product related to it.
For example, in this blog I write reviews about hosting solutions like:
Or I write reviews about WordPress Plugins like:
In those posts I write about products I use and I show with photos and videos that I am using those products.
Why do I do that?
The reason is that I am building trust. If my readers trust me, they can buy the product I recommend.
If my readers buy the product I recommend, I get a commission.
That is affiliate marketing, a good way to make your blog profitable.
Maybe you are thinking about where to find products to recommend, you don’t have to worry; I’ve got you covered:
The sites I recommend are:
CJ Affiliate Network
You just have to find the perfect product for your niche.
My recommendation for you is to test the product before writing a review. If you test the product beforehand, you will write a better review and earn the trust of your reader.
You must write an honest review and if you don’t like the product, write about it and find another product to test.
Remember, you have to earn your readers´ trust and confidence and that takes time.
How to start a blog and make money? With affiliate marketing.
Advertising in your blog
Placing advertisements in your blog may look easy, but it isn’t.
Maybe from reading other blogs, you found advertising on the posts and you want to do the same to make money with your blog.
Let me tell you that it is possible, but is not as easy as before.
To place advertisements in your blog, first you need to find a good theme for your blog that makes it easy to place ads. My recommendation is: Schema Theme. You can read the review here: Schema Theme Review: A Fast and SEO Friendly Theme for You.
Next you have to choose the right ad network. You have two popular alternatives:
Ten years ago it was easy to get the approval of those ad networks but right now it is a little difficult, but not impossible.
Let me tell you what you need to have in your blog:
You need to have these pages in the footer:
Terms and conditions
Contact us with a contact form inside
You need a sitemap (this is easy with a search engine optimization plugin).
You need between 15 to 30 posts in your blog
If you have categories, under each category you need at least 4 posts. Google AdSense recommends having enough content in every single category.
You need traffic to your blog so you need to work on your search engine optimization (SEO).
You have to check that all your images and videos are not copyrighted.
As you can see, getting approval is difficult but it is worth it.
How to start a blog and make money? By placing advertisements.
How to start a blog and make money?
You can start a blog and make money by offering a service, with affiliate marketing or by placing advertisements.
You must remember that making money with your blog is not quick, it takes a lot of time and work.
I think the most important thing is to work on search engine optimization because you can have the most amazing content, but without traffic it is useless.
Also, don’t give up. You just have to focus on creating good quality content and working on your search engine optimization.
Trust me, the traffic will come.
The more traffic you get the more opportunities you will have to monetize your blog. Because you can get offers for agencies to place content in your blog and you can charge for it.
What I am showing you here are alternatives that you can do on your own, but trust me, the more content you create and the more traffic you get, the more opportunities you will have to monetize your blog.
If you want to know how to start a blog in the cloud, you must read: How to start a blog: A great and practical beginner’s guide.