In this DotCom Secrets review, I will tell you how this book by Russell Brunson changed the way I approach marketing, and why it is the definitive guide to funnel hacking.
I have been working in digital marketing for about 13 years now. I remember that the first time I heard about social media was on the radio in 2009, when I was working as a journalist.
Since that moment, I have learned everything I can about digital marketing by myself. I took all the courses available in my country; I took online courses and watched a lot of videos on YouTube.
I learned about the importance of landing pages and how to use them for selling purposes, but in no course did I learn how to use the landing pages like a funnel.
Since then, I have worked as a community manager, a social media manager, and a digital marketing coordinator, just using the landing pages the way I was taught.
But in 2019, YouTube recommended a video of Russell Brunson. In that video, I heard the words funnel hacking and affiliate marketing for the first time.
The video was mind blowing because Russell gave me a new perspective on digital marketing.
It was at that moment that I thought: I can use everything I have learned up until now in a new way and do affiliate marketing.
Well, the first thing I did was to watch all the videos I could find about funnel hacking and affiliate marketing.
It was in one of those videos that I discovered that Russell had written two books and was writing a new one.
That night, I bought DotCom Secrets, and from that point nothing was the same; I was hooked on funnel hacking.
In this DotCom Secrets review, I will reveal what I learned from this book and how I use all that knowledge in real life.
My aim is for you to learn all the necessary necessary information so that you can make a decision if you want to buy the book or not.
In this DotCom Secrets review, I will share with you how this book gave me a new perspective for my work, and gave me the courage to start this blog, where I am applying what I learned.
There will be no spoilers about the book, I can promise you that.
What is DotCom Secrets?
DotCom Secrets is a marketing book by Russell Brunson. The book is a blueprint for growing a successful business online or offline. The book covers the first steps Russell took as an entrepreneur, his struggles, and how he and his partner developed ClickFunnels. While he tells the story of his life, he teaches his marketing secrets – and that is the value of the book.
DotCom Secrets was published in 2015, but I am going to review the second of this book, published in 2020.
Russell updated his book with new chapters and improved some of the existing chapters.
I cannot compare this new version with the old one, because when I was ready to buy DotCom Secrets, I watched one of Russell’s Instagram stories where he said he was releasing a new edition of his book.
So I waited to buy the new edition of the book.
Who is DotCom Secrets For?
I can say, in this DotCom Secrets review, that this book is for everyone who has a business idea and wants to launch it.
This book will give new entrepreneurs good ideas about how to find the right audience and how to present their product or service to the public.
Also, this book is for anyone who has a business and wants to scale it. This is because there are entrepreneurs who have sales, but maybe they need new ideas on how to scale their business.
And this book is for marketers. If you are working for a company and you need new ideas for promoting products, this book will give you new ideas and a new approach to marketing campaigns.
Essentially, this book is for:
- New entrepreneurs
- Business owners
DotCom Secrets Review
Like I told you before, I will write the DotCom Secrets review by telling you how I have used the new knowledge for my professional career and for working on my brand “The Technology Savvy”.
I won’t give you any spoilers of the book, but for you to understand this DotCom Secrets review, and other posts for other bloggers, there is one concept that you need to know:
One-Time Offer (OTO)
An OTO means that when a person has already bought your product, you can offer something irresistible to that person. So, instead of selling one product, you sell two in a single purchase.
In the digital world, one example could be this:
Imagine that you sell clothes in an ecommerce store. One person buys a pair of shoes, and on the thank you page, you can make an offer by saying: This pair of shoes goes very well with these pants, and these pants have a 10% discount if you buy them right now.
As you can see, that is an irresistible OTO.
Why is it important to know the concept of OTO in this DotCom Secrets review?
It is important because if you know how to make OTOs, then you know how to make sales funnels.
The book, DotCom Secrets, is all about learning how to make sales funnels using ClickFunnels.
That is why want you to have this concept clear before we get into this DotCom Secrets review.
Trust me, if you know how to make a one-time offer, the world is yours.
When I learned this concept, I changed some of my thank you pages for some of the clients that I have, and my sales went up.
The secret is the secret to increasing your sales is to recommend a product that adds value to the previous purchase..
It takes some time to learn how to do this. In my case, it took me two months to learn how to add value to a previous purchase.
So now that this concept is clear to you, let’s begin with the DotCom Secrets review.
How is DotCom Secrets structured?
The book has four sections. Let’s look at them one by one in this DotCom Secrets review.
Section One: Sales Funnel Secrets
Let me tell you, in this DotCom Secrets review, that this part of the book is fundamental. The rest of the book is related to this part.
This first part is divided into: your customer, and you.
I like this part of the book because of this statement from Russell:
“As entrepreneurs, we’re not in the business of selling our products. We’re in the business of helping our customers solve their problems.”Russell Brunson
So if you have a product, it is because you know there is a problem that your product can solve.
If you are doing affiliate marketing in a niche, then you know that there are products that can help your audience.
Also, when you read this part of the book, you will notice that if you want to be an entrepreneur, you have to find a problem to solve.
Because in that way, when you develop a product, you will have an audience for that product.
The common mistake that entrepreneurs make is to develop a product and then try to find an audience for the product.
Ok, I know that with the technology we have now, you will be able to find an audience for your product, but it will take time and money.
Let me give you an example. This happened to me two weeks before this post.
I found a good affiliate product to promote in the make-money-online niche. So, I wrote an e-book to give away for free. I made a good landing page, a thank you page and I made a Facebook Ad campaign.
It seemed like a good idea, but I made one mistake.
The problem was with the segmentation of the audience.
I want to tell you, in this DotCom Secrets review, that I did not follow the advice given by Russell in his book.
I targeted a broad audience, not a niche audience.
I tested the audience. All the leads downloaded the e-book but they did not click on the affiliate link, not even with the subsequent emails.
So, lesson learned.
What Russell recommends is that you ask yourself these questions:
- Who are your dream customers?
- Where are your dream customers congregating?
- What is the bait you will use to attract your dream customers?
- What is the unique result or value that you can create for your dream customers?
If you want to know more about how to engage with your audience, you can read these two posts:
- Customer Empathy Map. How to answer the 7 questions.
- Digital Consumer: 14 great characteristics you must know.
You need to know how to engage with your customer, because in the book you will learn about the value ladder.
Russell explains the steps you need to take so that customers ascend your value ladder..
The more your customers ascend, the more your offers will increase in value and price.
I did not know the concept of the value ladder until I read the book.
It is a powerful concept that you will learn by reading the book.
Now, I am going to tell you about the other important part of this section, in this DotCom Secrets review.
The other important part is you.
How are you going to talk to your audience? How are you going to present to them?
This is important because you need to know if you are going to talk like yourself, or if you are going to create a character.
This part of the book is about your brand.
In this DotCom Secrets review, I am going to remind you that you can read this post, where I talk about the importance of a good brand:
- Why social media is important for your business
- How to be a social media manager for a small business
Like I said earlierin this DotCom Secrets review, this part of the book is fundamental for the rest of the book.
Now, let me talk to you about the next section in this DotCom Secrets review.
Section Two: Funnels in the Value Ladder
Now that you know the basics, the next part of the book is all about funnels.
What I can tell you in this DotCom Secrets review, is that you will learn:
- Front-end funnels
- Unboxing funnels
- Presentation funnels
- Back-end phone funnels
In this part, you will learn how to use the funnels properly in your value ladder.
If you are new to funnels, you will first need to learn about the lead funnels.
Lead funnels are the most basic yet important part of your funnel.
Your lead funnel is the first touchpoint with your new customer. You need to look good.
Here, you will see the importance of a good one-time offer.
Also, you will learn how to create urgency around your offer, and offer so much value that you convert leads immediately.
What I can say here, in this DotCom Secrets review, is that this part is the beginning of a new journey for you. You only have to read the book.
Now, let me talk to you about the third section in this DotCom Secrets review.
Section Three: Funnel Scripts
Let me tell you something in this DotCom Secrets review: sometimes we can create the most amazing sales funnel, but we write a bad script.
Don’t worry, in this section you will learn how to write good scripts for your funnels and for your emails.
In the book, you will find scripts that you can adapt to your business.
You will learn in this chapter that: Curiosity is the key, and the mission of a headline is to hook the right people so they stop what they are doing and pay attention to your offer.
As I have already told you in this DotCom Secrets review, all the content of the book is related to the first chapter.
Section Four: Building your Funnels
This part of the book is all about ClickFunnels.
You can implement all that you will learn from the book by using ClickFunnels.
Summary for the DotCom Secrets Review
All I can say is that this book is a good investment for you. You will learn new things by reading this book.
Mastering how to make sales funnels takes a lot of time and will likely involve many mistakes.
What this book does is save you time in learning and mastering how to make sales funnels.
Reading my notes for writing this DotCom Secrets review, I remember what Russell says in a YouTube video:
“Ultimately, the business that can spend the most to acquire a customer wins. A business beats its competition by making the same prospect worth more to his business than to that of his competition.”
If you are putting in all the effort to acquire customers for your business, and they don’t stay, then something is missing.
This book will give you more information that you can apply to your business and make your customers stay with you. I want to help you with that; that is the reason for this DotCom Secrets review.
I want you to read this book because it helped me.
Also, you have to remember that when you have a business, you have a brand.
You need to work on your brand so that customers can fall in love with your product or your services.
If you have loyal customers, you will have a community around you and your brand.
Trust me; in this DotCom Secrets review, I am telling you the truth and nothing but the truth about how this book can help you achieve your business goals.
I made mistakes with my brand, before I wrote this DotCom Secrets review, and from reading my notes, I now know what I did wrong. I don’t want you to make the same mistakes. That is why I am advising, in this DotCom Secrets review, is that while you are reading the book, take notes. That will help you with your
What is DotCom Secrets?
DotCom Secrets is a marketing book by Russell Brunson. The book is a blueprint for growing a successful business online or offline.
Who is DotCom Secrets for?
This book is for everyone who has a business idea and wants to launch it, or wants to be a master of sales funnels
What is a one-time offer (OTO)?
A one-time offer (OTO) means that when a person has already bought your product, you can offer something irresistible to that person. So, instead of selling one product you sell two in a single purchase.
Can I learn about ClickFunnels by reading DotCom Secrets?
Yes, the final chapter of the book, DotCom Secrets, is a manual for ClickFunnels.
Who is the author of the book DotCom Secrets?
The author is the entrepreneur, Russell Brunson.