There are a lot of benefits of social media for business but in this post I will talk about the major benefits that you can take advantage of for your business or brand.
Being on social media can change the future of your business. Social media gives the opportunity to interact with your customers on a more personal level.
That is why your brand or company should have a voice. You can read about that here: How to be a social media manager for a small business.
But in case you still don’t know why your brand or business must be on social media I will tell you the benefits, and you can make the final decision.
Benefits of social media for business for brand building
I can tell you, from experience, that if you work on the brand, your business will survive any kind of crisis.
Why? Because the brand of your business can be powerful. For example, think about Netflix. The brand Netflix is so powerful that people say: “Netflix and chill” when they want to relax.
For that reason, you must work hard on creating your brand, and using social media is a good way to do this.
Increase brand awareness is one of the benefits of using social media for business
Remember that almost everyone uses social media and for that reason you have to choose the right platform for your brand wisely.
I talked about choosing the right platform for your business here: How to start a blog and get followers?
Trust me, with good content and the right social media platform you can make your brand known to a whole new audience.
Humanize your brand
When people are looking for a new product, they search first on social media to see how the brand interacts with its audience, and then they go to Google to read reviews.
Social media is the opportunity to give your brand a human voice and talk to your audience to create a community around your brand.
Also, it’s an opportunity to create a real human connection with your audience.
Real human connection you said? Yes. For example, if one of your clients leaves you a comment on Facebook or Instagram because of a problem, you can solve that problem in public.
With that you show that your brand cares for its audience. That is a real human connection.
Learn how to connect with your audience through social listening
If your brand or business is getting recognition, you have to know what people are saying about your brand and that is called social listening.
One of the major benefits of social media for business is that you can know if people are talking about your brand or your business.
Every social media platform has its own search engine so the free and easy way to find out if people are talking about your business or brand is to use the search engine of each social media platform.
But if you have money you can pay for social listening tools to track the conversations.
It is important to know what exactly people are saying about your brand or business.
This can help to prevent crises and to refine the content plan of your brand.
Remember that people will not always mention your brand on social media, like for example on Instagram: @yourbrand
That is why you should always search the name of your brand on social media.
Maybe your brand is on Instagram but people mention your brand on Twitter, so you have to open an account on that social media platform to take part in the conversation.
Tell your brand’s story
People love a wonderful story and one of the benefits of social media for business is that you can tell your story or your brand’s story.
This is the tricky part for me, because if you are starting a business the story of your brand or business is just beginning. But your personal story is not.
So, what I recommend to my clients is:
Open a Twitter account and tell your story. Because if you start a business you are an expert on that topic. So you can tell your story about how you became an entrepreneur.
For me, Twitter is the perfect social media platform to tell a personal story.
The idea is that you tell your personal story and engage with an audience, because it is easier to trust a person than a brand.
When you tell your story about how you became an entrepreneur, you also have to mention what your business is about and the name of your business (brand) and invite people to follow your business on social media.
So, in the social media accounts of your business you have to say what your business is about, what problems do you solve? Here you show that your business is in it for the long run.
This is an excellent tactic that you can use to start your business.
Provide customer service is key on social media for business
For me, providing excellent customer service is one of the forgotten benefits of social media for business.
Why? Because many times when people do business plans they forget about customer service.
Customer service is very important for growing the brand and it’s more important now with social media.
With social media, people want a fast response to their inquiries with human reponse.
For that it is very important that you have a protocol for customer service.
Trust me, poor customer service can lead to a crisis and you don’t want that.
So if you are a solo entrepreneur, make the time to respond to your customers very politely.
If you have a team only for customer service, train them on how to respond to different questions about your product or service.
Benefits of social media for business to increase your traffic
Ok, tricky topic here because there are posts that say that the organic reach of Facebook and Instagram is decreasing, like this one by Hootsuite.
But what I am going to talk about is how you can use social media to increase traffic to your website or blog.
Direct referral traffic to your site or blog the organic way
Yes, you can direct referral traffic to your site or blog for free, but it is difficult and could take some time.
I told you that social media gives you the opportunity to create a brand for yourself and for your business.
That same idea applies to driving traffic to your website or blog.
For example, let’s say you wrote a new post on your business blog. You can use your personal brand on social media to invite people to read that post and also invite people to follow the social media accounts of your business.
That is why I told you that one of the major benefits of social media for business is to tell your personal story, and that personal brand can help to create your business brand.
Direct referral traffic to your site or blog the paid way
Here, let me tell you it is important to do SEO to drive quality traffic to your website or blog.
The reason is to do a good paid campaign on Facebook and Instagram to drive traffic to your website or blog; you need to create an audience.
From experience, I can tell you that doing a paid campaign based on interests on Facebook and Instagram is expensive and the quality traffic is not very good.
The best way to create an audience is from the visitors to your website or blog, that is why it is important to do SEO.
Or the other best way to create an audience is from emails from your buyers, but you need at least 1000 emails.
For that reason I recommend working on the SEO of your website or blog from the first day, as having excellent quality traffic to your website or blog is gold.
Retarget your audience using social media
If you have an ecommerce website, retargeting is a powerful tool because people rarely buy on the first visit.
Retargeting works by keeping a list of people who visit your site and placing anonymous “cookies” within their browser. When they visit a social media site, a retargeting service then displays the ads. This allows for your business to be in the eyes of the customer beyond just when they’re on your site.
Partner with influencers
If you find the perfect influencers for your business or brand, partnering with influencers could be a good way to drive traffic.
But like I said in this post: How to start a blog and make money, you need to find a good influencer and not a popular person.
Get leads and sales
If you increase the traffic to your website or blog, you will get leads and sales.
That is the major benefit of social media for business: get leads and sales from the community around your business and brand.
Social media is powerful if you choose the right platform for your business or brand.
You have to be where your customers are, that is why you must do research before choosing the right platform.
Remember, now you have digital consumers.
And also, if you have social media accounts for yourself or for your business, please be social.
I know it sounds weird but you have to be social on social media, share information about yourself and about your business, comment on other people’s photos and videos.
Be social on social media.